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Download free ebook : Marketing Automation For Dummies pdf



Book Description

Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program.

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File size : 25,00 Mb
Author (s) : Mathew Sweezey
Publisher : For Dummies
Language : English
Page : 312
Format : PDF



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